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SaaS Pricing
The 3 Key Phases For A B2B SaaS Pricing Revamp: How The Best Do It
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Software and SaaS pricing strategy consulting that consistently increases ARR by 20-80%, reduces churn by 10-22% and increases ASPs by 15-40%.
We navigate your success journey with expertise and dedication.
Ajit Ghuman at UC Berkeley Haas School of Business ProductCon
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28+ years of experience leading Pricing teams at companies such as Twilio, DocuSign, Squarespace, Zoom and LogMeIn.
Our book, Price To Scale, has been one of the top books on SaaS Pricing since 2021. We also a teach a highly-rated course called The Art of SaaS Pricing & Monetization.
Years of collective experience
Median revenue increase
We partner with you to craft pricing and packaging strategies—from initial diagnostics to pricing model overhauls and new product pricing strategies (Across domains such as SaaS, GenAI, Web3, CyberSecurity, Health, FinTech and more).
Beyond strategy, we ensure successful execution by equipping your sales teams to justify the pricing based on value delivered as well as with tooling such as pricing calculators and more.
We consistently deliver pricing models that increase revenue, average deal sizes, reduce churn and speed up sales velocity for our clients.
Helped a Series C B2B SaaS company increase ARR and raise Avg Selling Prices across their SaaS pricing tiers by 15-30% across the board by achieving organizational alignment, rationalizing packaging and implement a new pricing tariff structure.
Moved this B2B SaaS company from a usage based to a subscription based model and increased customer count by 9x and increase specific deal sizes by 30%. Pricing strategy changed supported a new growth strategy of the company.
This Post-IPO firm was about to move to usage based pricing while forgoing a big chunk of their revenue. Helped this firm implement usage based pricing but without the loss of revenue which would have been otherwise a drop of tens of millions in revenue. Co-ordinated this change in collaboration with product management, strategy and engineering -- for a holistic strategy and operationalization cognizant tranformation.
At Monetizely, we've worked on a gamut of pricing projects from small to large companies as well as across online sales or sales-led motions. These have included some of the most well known companies in the world.
Per research by Bessemer Ventures, there is a 20% median uplift in revenue from pricing projects across small and large company sizes.
Cumulative years of experience leading pricing teams in some of the best software and SaaS firms.
A Monetizely clients saw a 9x increase in onboarded customers once they made a major pricing transformation in 2024.
"Monetizely helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend!"
Sajjad Rehman
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